Demo: IT support company, Leeds
Analysed 16/10/2026, 17:20:19 in GBP. Scoring model 5-provisional.
Worth investigating
Points earned out of the points that could be assessed: 80 of 100 applicable model points (80%). A headline score needs at least half of the applicable points and 50 model points assessed.
- Deal Score
- 62/ 100
- How attractive the deal looks on what could be assessed. Rule-based and provisional.
- Analysis Confidence
- 64%
- Medium confidence. How far the score can be trusted, not how good the deal is.
What limits this analysis
- Confirm what is being sold before relying on this score: it assumes the seller's figures transfer to the buyer.
- 7 key facts not supplied
- Pitchweight is using its general acquisition framework. Some industry-specific risks may not be covered.
Model coverage: General
Model coverage describes how specifically Pitchweight understands this type of business. It does not change the Deal Score or the Analysis Confidence.
Pitchweight works best for SaaS, e-commerce, professional services, agencies and recruitment, franchise resales, healthcare and care services, manufacturing, lead generation and digital or content businesses. Other businesses can still be analysed using the general acquisition framework, but some industry-specific risks may not yet be covered.
What the confidence is based on
- Score rules assessed: 80% of the applicable rule weight could be assessed.
- Key facts supplied: 14 of 21 key facts supplied.
- Earnings quality: SDE supplied for two or more years.
- Financial history: Two years of figures supplied.
- What is being sold: What is being sold is not confirmed.
Missing information lowers confidence, never the Deal Score.
Next: verify what the score rests on with the seller.
Ask sellerCommentary
AI interpretation, not a figure
Written by AI from the analysis on this page, and it can contain mistakes. It adds wording only: every figure and the score come from Pitchweight's calculations.
Findings
Rule-based, from your confirmed facts. Unknowns count as neither good nor bad.
Strengths 3
- Dependency on the owner personally is low.
- At least half of revenue is recurring or contracted.
- Revenue was flat or grew in the latest year.
Concerns 1
- Asking price is more than 5x SDE.
Unknowns 7
- What is being sold not supplied
- Net profit not supplied
- Lease terms not supplied
- Inventory included not supplied
- Largest customer's share of revenue not supplied
- Customer contracts assignable to a new owner not supplied
- Key staff identified and staying not supplied
Risk assessment
Unknown means there is not enough information. It counts as neither good nor bad. Not applicable means the risk does not concern what the buyer is acquiring.
- ValuationHighAsking price is more than 5x SDE.
- Owner dependencyLowDependency on the owner personally is low.
- Customer concentrationMediumFive largest customers bring a quarter to half of revenue.
- Employee dependencyMediumDependency on key employees is medium.
- Recurring revenueLowAt least half of revenue is recurring or contracted.
- Business ageMediumTrading for 3 to 10 years.
- Revenue trendLowRevenue was flat or grew in the latest year.
- Margin trendMediumSDE margin fell from 19.3% in FY2024 to 18.8% in FY2025.
- Traffic concentrationNot applicableNot applicable: assessed only for a lead-generation business.
- Monetisation dependencyNot applicableNot applicable: assessed only for a lead-generation business.
Metrics10 metrics, 5 unavailableCalculated by Pitchweight
Calculated by Pitchweight from your confirmed facts. All metrics are pre-tax.
| Metric | Value | Basis |
|---|---|---|
| Asking price / revenue | 1.13x | |
| Earnings multiple (pre-tax) | 6.00x | SDE |
| Reported earnings / asking price (pre-tax) | 16.67% | SDE |
| Asking price / SDE (pre-tax) | 6.00x | SDE |
| Asking price / EBITDA (pre-tax) | 6.92x | EBITDA |
| Normalised earnings (pre-tax) | Owner hours per week not supplied. | normalised SDE |
| Normalised earnings multiple (pre-tax) | Owner hours per week not supplied. | normalised SDE |
| Owner replacement cost (yearly, your assumption) | Owner hours per week not supplied. | |
| Reported assets / asking price | No included inventory, equipment or fixtures value supplied. | |
| Asking price after reported assets | No included inventory, equipment or fixtures value supplied. |
How the Deal Score was calculated10 rules assessed, 10 unknown, 3 not applicable
Rules without enough information are excluded rather than scored as good or bad. Rules that do not apply to what the buyer is acquiring are left out of the applicable points. Each category shows the points earned out of the points its assessed rules could earn.
| Category and rule | Points | Why |
|---|---|---|
| Valuation | 4.4 / 20 | |
| Earnings multiple | 1.2 / 12 | Asking price is more than 5x SDE. |
| Revenue multiple | 3.2 / 8 | Asking price is 1x to 2x revenue. |
| Financial quality | 14.8 / 20 | |
| Earnings margin | 4.8 / 8 | SDE margin of 10% to 20%. |
| Revenue trend | 8 / 8 | Revenue was flat or grew in the latest year. |
| Margin trend | 2 / 4 | SDE margin fell from 19.3% in FY2024 to 18.8% in FY2025. |
| Business quality | 16 / 20 | |
| Business age | 4 / 8 | Trading for 3 to 10 years. |
| Recurring revenue | 12 / 12 | At least half of revenue is recurring or contracted. |
| Monetisation dependency | Not applicable | Not applicable: assessed only for a lead-generation business. |
| Risk | 14 / 20 | |
| Owner dependency | 8 / 8 | Dependency on the owner personally is low. |
| Customer concentration | 4 / 8 | Five largest customers bring a quarter to half of revenue. |
| Traffic concentration | Not applicable | Not applicable: assessed only for a lead-generation business. |
| Employee dependency | 2 / 4 | Dependency on key employees is medium. |
| Transferability | Unknown | |
| Brand and trading name included | Unknown | Not stated. |
| Website and domain included | Unknown | Not stated. |
| Customer contracts transfer | Unknown | Not stated. |
| Marketplace and sales accounts included | Unknown | Not stated. |
| Analytics, search console and ad accounts transfer | Not applicable | Not applicable: a component of another business model. |
| Supplier contracts transfer | Unknown | Not stated. |
| Licences and approvals transfer | Unknown | Not stated. |
| Key systems and accounts transfer | Unknown | Not stated. |
| Intellectual property included | Unknown | Not stated. |
| Employees transfer | Unknown | Not stated. |
| Deal-specific factors | Unknown | |
| Asset backing | Unknown | No included inventory, equipment or fixtures value supplied. |
Questions to ask the seller7 questions
Ranked by how much the answer could change the conclusion.
Critical
- What exactly is being sold: the company's shares, the business as a going concern, or only certain assets or stock?
Useful
- What are the lease terms, and how many years remain?
- Is inventory included in the asking price, and at what value?
- What share of revenue does the largest single customer bring?
- What share of customer contracts can pass to a new owner without the customer's consent or a right to end them?
- Have the key staff been identified, and have they agreed to stay after the sale?
- What was net profit for each of the last three years?
How to read this page
- Calculated by Pitchweight
- Not stated Missing, never guessed
- High risk or red flag
- Medium risk
- Low risk or favourable
- AI interpretation is set in this typeface.
Pitchweight supports your decision on whether a deal is worth investigating further. It is not financial, legal or accounting advice. It supports your due diligence: you remain responsible for verifying material information and for getting professional advice where appropriate.